Don Sebastiani & Sons Wines

Portfolio

New product launch for Kono Baru

Kono Baru was a new line of wines from the southern hemisphere that go well with all
kinds of foods. Connecting the extremes of food at MLB baseball parks with the Kono Baru
line of wines seemed a natural and unexpected approach. Launching the Kono Baru line involved
creating and producing a series of.radio commercials which would air during baseball game broadcasts
in different cities,. and were tailored to the foods offered at local baseball parks.
And specifically to their unique foods. Now, how do you tie baseball to fine wine?
Well as an example, take a listen and hear how it was done at AT&T Park,
for San Francisco Giants baseball.

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The "Ballpark Sommalier" Campaign

To check out the Radio commercials, click on the image below.