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Summary of Professional Experience A proven track record of success from many years in advertising and marketing. What does that really mean? Well, that I’ve worked on a ton of different business categories, from health care to industrial laser drills –through direct marketing, television, print, outdoor, internet and other media, for DTC and B2B. It means that I’ve been responsible for directing advertising and marketing strategy including all aspects of advertising concept, research, media planning, account planning, and have worked hand-in-hand with account directors on internal and external pitches. It also means my leadership skills have been tested when directing staffing groups from four to forty. And that I have proven experience in directing and motivating others. Through senior management experience I have become adept at handling real-world business situations while fostering a great degree of creativity and latitude, all to the benefit of clients and employers. It means that I’ve helped companies get noticed, and that I get bottom-line results. I’m proud to have:
Professional Experience
2006 to Present: VP and Creative Director, My Role: Brought in to start a new advertising, marketing and creative group (owned by a larger communications company) from the ground up. Oversaw and guided putting the agency together from the beginning, including hiring staff, development of procedures and processes, equipment purchase, financial and billing processes, and all other aspects of starting a new business. Responsible for all creative and production activities, and was an integral part of strategy on new business development efforts and prospect/client pitches. Major Clients:
1998 to 2006: President and Creative Director, Mousetrap Advertising & Marketing, Inc. My Role: Instrumental in building full-service advertising and marketing agency from scratch -- to $14 million in billing. Responsible for all creative and production activities, and was an integral part of strategy on new business development efforts and prospect/client pitches. Major Clients:
1994 to 1998: President/Creative Director of First Strategic Group –Advertising & Marketing a division of McKessonHBOC (VP/General Manager of McKessonHBOC) My Role: FSG specialized in clients in health care and related industries. I started with FSG as Creative Director and managed a 14 person creative and production department. Was heavily involved in client meetings and presentations and new business efforts. When the agency was acquired by McKessonHBOC, I was privy to the merger before public knowledge, and lead in orchestrating the transition. Following the merger, I was promoted to President/Creative Director of the FSG division to oversee operations while maintaining direct responsibility to the creative department. Helped grow FSG client base and build the agency to become the highest profit margin division within the McKesson group of companies. Major Clients:
1991 to 1994: Creative Director of Ogilvy & Mather My Role: I was promoted to Creative Director of the Honolulu office, after being hired as Associate Creative Director. Ogilvy & Mather is one of the most respected and largest agencies in the world. When I joined O&M, the Honolulu office had 32 employees and $17 million in billings. When a key employee left, taking all clients and all but three employees with him, I stayed and worked with the New York and Los Angeles offices to rebuild the agency. Within one year (and a massive new business effort) we had re-grown the shop to 48 employees and over $32 million in billings. Was instrumental in pitching and winning the largest account in the state of Hawaii: the Hawaii Visitor’s Bureau. Also, increased profitability and renewed ability to compete in the marketplace by converting the creative department to a Macintosh computer work environment (from an entirely manual department). Major Clients:
1989 to 1991: Creative Director of Orenstein Savage Advertising My Role: Promoted to Creative Director after starting as Associate Creative Director/Senior Art Director. Directed all creative work in the agency. Was instrumental in new business efforts, including winning the Steadicam and MCA accounts. Developed and implemented appropriate computerization within the creative department to increase efficiency and improve the agency’s overall profitability. Major Clients:
1986 to 1989: Senior Vice President, Creative Director of The Good Guise Advertising My Role: Promoted to Sr. VP & Creative Director after being hired for an Associate Creative Director position. I was promoted to senior management after helping maximize existing client business, and procuring new accounts including 20th Century Fox and The Hollywood Studio Museum. Billings grew from $3 million, to over $20 million in less than three years. Major Clients:
1984 to 1986: Creative Director of Junger-Wellman & Company My Role: As Creative Director, converted a staff of freelancers to a comprehensive in-house creative department, resulting in increased profitability through more efficient workflow, lowered outsourcing costs, and a greater ability to meet client demand. Major Clients:
1981 to 1984: Creative Director of DDB/Needham Retail My Role: Promoted to Creative Director, from Associate Creative Director/Senior Art Director, after being appointed by agency principals. Grew the creative and production departments from three people to over 16, including an in-house photography department. Increased agency profitability by streamlining costs and maximizing workflow efficiency. Major Clients:
Books Authored Pulitzer Prize nomination, 2001. Always Leave Room for the Mouse (Yellow Cat Press, 2007) "But The People in Legal Said...” —A Guide to Current Legal Issues in Advertising (Dow Jones-Irwin, 1988) Xerox Ventura Publisher Sourcebook (Dow Jones-Irwin, 1989) The Advertisers Current Law Anthology (Dow Jones-Irwin, 1989) Teaching Positions
Speaking Engagements
Awards
Affiliations
Education University of California, Berkeley Thomas Edison State College, Trenton, NJ University of California, Los Angeles Download Complete Resume as a PDF. If you don't already have your free copy of the Acrobat Reader, it is available from Adobe or you can download it now.
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